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Mission

The California Watchable Wildlife Project celebrates the state's wildlife and diverse habitats by acknowledging and elevating the value of wildlife viewing to benefit individuals, families, communities, and industries while fostering awareness and support for conservation and protection of wildlife and habitats.


Who's Watching Wildlife?

Over 6.2 million Californians watch wildlife, more than tripling the number since 1995, and hundreds of thousands of tourists watch wildlife as part of their travels to the state. Nationally, 71 million US residents watched wildlife in 2006, contributing to the $120 billion spent on wildlife viewing expenditures. California continues to attract more wildlife viewers and associated expenditures than any other state in the nation.


Nominate a Watchable Wildlife Viewing Site

The California Watchable Wildlife Project is soliciting nominations for wildlife viewing sites to be included in our statewide network. Our goal is to address the growing interest in wildlife viewing and nature tourism by educating the public about where and how to view native wildlife and habitats in a respectful and sustainable way while building support for the long-term conservation and management of California's natural resources.

Viewing sites are evaluated by the Steering Committee for their wildlife viewing values, quality and diversity of habitats and visitor amenities to ensure that the state’s wildlife values are protected from overuse and that each site offers the highest quality viewing experience to visitors.

All viewing sites must be nominated by the site manager or designated staff member. Often an interpretive specialist is the best person to complete the nomination form. Double-click (Nominate a Site.pdf) to open the PDF Nomination Instructions.

Once a site has been approved for inclusion in the California Watchable Wildlife Viewing Network, the selected sites will be promoted on the website (cawatchablewildlife.org), through the posting of directional road signs (premier and regional sites), and included in all marketing efforts. This project is endorsed by the partnering agencies listed below.


Partners

The California Watchable Wildlife Committee is comprised of representatives from federal and state agencies, non-profits, and private businesses:

California Coastal Conservancy

California Department of Fish and Game

California Department of Transportation

California State Parks

California Travel and Tourism Commission

Defenders of Wildlife

Ducks Unlimited

National Park Service

Nature Tourism Planning

US Army Corps of Engineers

US Bureau of Land Management

US Bureau of Reclamation

US Fish and Wildlife Service

USDA Forest Service

Watchable Wildlife, Inc.